Trademark Registrations

Trademark Registration may be registered within individual countries, or across the whole of the EU ( by way of a Community TradeMark) can assist you with registering your trademark in Europe. European trademark law is governed by domestic law in the countries which make up Europe, together with European Law within those European countries which are also EU member states.

What items can be Trademark Registered?

Any sign capable of being represented graphically can be trademark registered. The most commonly trademarked items include:

  • Brand-names
  • Symbols
  • Logos
  • Taglines/ Slogans

Where can a Trademark be Registered?

Within EU member countries, national law implements European Directives so that the law in each jurisdiction is more or less equivalent, the eventual goal being harmonisation of trademark law within the EU.

Certain aspects of law do vary on a country by country basis within the EU, such as the protection for unregistered trademarks within the United Kingdom under the common law tort of ‘passing off’ and the inclusion of provisions relating to Honest Concurrent Use into UK national trade mark law (which have their basis in the 1938 UK legislation rather than the Directive which led to the drafting of the UK Trade Marks Act 1994).

Notable countries within Europe but outside the EU include Norway, Switzerland, Iceland and Liechtenstein. These four countries, together with the 27 Member States of the European Union constitute the EEA.

There is also a system known as the Madrid System which applies within European countries and provides a means of streamlining applications on a national level via a single international registration which may have effect in several countries, as designated by the applicant.

For more information, or to register your trademark today, please contact the experts at

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